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Other News: Online advertising 'overtakes TV'Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said. Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers. E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising. Read more... |
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