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SEO (Search Engine Optimisation) & SMM (Social Media Marketing)
SEO (Search Engine Optimisation), 11th February, Penwith Business Centre
The morning session will cover everything that you need to ensure your site is built to enable search engines to efficiently read (spider) it, the information provided in this session is relevant to people who look after their own sites and those who outsource this to a web developer. In addition to this, we will focus on the subject of content optimisation and key phrase research to help achieve high rankings in the search engines for the most desirable and most searched for key phrases. The morning session will close with a discussion on link building approaches and how this is important to SEO.
SMM (Social Media Marketing), 11th February, Penwith Business Centre
The afternoon session will focus on using Social Media as a means to promote your organisation using paid and non-paid methods. We will cover how different platforms can be used and will focus mainly on Twitter, Facebook and LinkedIn. As has been recently reported, the trend in a real time search is on the increase and it is important to understand how this can bring people to your website and how you can interact with them. To finish the afternoon session, we'll be covering how you can advertise on each of the different platforms.
For more information and booking please contact: anita@digitalpeninsula.com Tel: 01736 333700
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