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Originally from Cornwall, Teddie moved away to work in IT and was first introduced to the Internet in 1996 while working for MSN during the launch of Internet Explorer 3 in the UK, at that time he says "I had an epiphany and realised then that somehow I'd end up working with search because I could see how critical it was to the entire Internet experience." (Click header to read more)He then moved on to work for BNP-Paribas (the fourth biggest investment bank in Europe) and up until September 1999 specialised in Internet based technology and the research of growth Internet businesses and business models.
After co-founding Neutralize (*\*) in 1999, Teddie and partner Lucy Cokes moved the business back to Cornwall where it has sinced flourished, a testament to their commitment and hard work. Teddie himself has established a reputation for thought leadership, best practice techniques and highly effective approaches to search engine optimisation and is named one of the worlds top Search Engine Marketing experts by JobsinSearch.com.
He enjoys educating businesses on the benefits of search engine marketing and the latest technologies Neutralize (*\*) utilize to drive business success. He says "Because of the way we are producing so much more information in all types of media, the requirement for people to be able to quickly filter it is only getting greater, so search engine marketing isn't something that will go away soon."
For an update on the latest Search Marketing news and Neutralize (*\*) activity, visit their website www.neutralize.com and team blog www.search-engine-war.co.uk
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