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Member news: Sky Bet and Nestle enlist DPN members Neutralize (*\*)Search engine marketing agency Neutralize (*\*) has added both Sky Bet and Nestle to its client roster in a matter of weeks. Sky Bet, part of BSkyB and Nestle have both enlisted Neutralize to handle all elements of search engine optimisation for their brands. Neutralize will be working across Sky’s betting and gaming products which include Sky Bet, Sky Poker, Sky Vegas and the forthcoming Sky Bingo, which will allow Neutralize to utilise its years of SEO experience.Says Emma Crowe, Head of Poker, Sky Bet: “In the crowded UK gambling industry we needed an agency that had a successful record of Search Engine Optimisation, as this will be an essential part of our ongoing marketing mix and so Neutralize was the natural choice for us.” Neutralize is no stranger to household names with top brands such Black & Decker, London Stock Exchange and CNET already benefiting from its expertise. Now with the launch of its new Ascendex tool, Neutralize has managed to gain two more. The unique Ascendex tool can spider sites in exactly the same way as a search engine would and identifies critical SEO issues in one hit. This automated system is highly efficient and therefore saves valuable time on projects and is proving to be highly desirable for brands with large scale sites. Edward Cowell, Technical Director at Neutralize (*\*), commented; "Top brands such as Nestle and Sky Bet need an agency that has both the experience and the cutting-edge technology to manage large-scale projects and most importantly deliver results, here at Neutralize we have the confidence and ability to do just that.” With exclusive in-house tools and unrivalled industry experience, it seems likely that more Goliath brands will be heading Neutralize’s way. Vistit website: www.neutralize.com/ |
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