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Channel 4 is setting up a £50m fund to support public service digital media content over the next two years and has promised to show more new programmes in peak time than any other public service broadcaster. Andy Duncan, the Channel 4 chief executive, has just announced the creation of the 4 Innovation for the Public fund as he unveiled the Next on 4 statement of promises.
Designed to "kick start a wave of new investment in public service digital media for audiences around Britain" the £50m 4IP fund will launch in July as a collaboration between Channel 4 and a series of development and media agencies from around the UK. Channel 4 also pledged to broadcast the equivalent of at least one new documentary in peak time each weekday - a minimum of 260 hours across the year. The Next on 4 "blueprint" is the culmination of an internal review that included consultation with staff, creative and commercial partners and the government, as well as extensive audience research including a YouGov survey of 11,000 members of the public. The broadcaster will also introduce a New Talent Month in 2008 and has promised to commit £10m annually to support a range of schemes through 4Talent.
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