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Like Big Brother maker Endemol, which has just unveiled the TV reality show’s latest ‘eye’ motif, pictured, freelancers are normally keen to see their logos appear on reputable websites.
However use of any logo owned by a business, regardless of its size, sometimes comes with certain terms of how the rights holder wants it to appear on the third-party’s site.
When those terms are not fully met, or if they are initially met but are subsequently ignored, smaller businesses often fail to act because they are unaware the breach has occurred.
Big businesses, in contrast, may have a member of staff in PR and Communications dedicated to spotting third party sites which end up unlawfully using their intellectual property.
But now, thanks to technical innovation, designers and one-man companies alike can catch those who mess with their prized business identity red-handed and in near real-time.
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